Artfire Moves E-Commerce to Facebook
Today I talked to John Jacobs, CEO of Artfire.com. This marketplace is notable for a number of things I will detail in AuctionBytes. But the thing I am impressed by is their Facebook Kiosk. Members who pay $12 per month to Artfire for hosting and other services have the opportunity to set up a kiosk for a "fan page" they have already set up on Facebook for their company. The page displays their Artfire store logo and a selection of their inventory on Artfire. Shoppers who are already "fans" of the business can click a Buy button and complete the purchase--all within Facebook. It's a way of turning Facebook into an online store.
Artfire also said they actively do "reputation management." They monitor blog posts and other mentions of their company, and they respond and comment and clarify. They "scrape" Web sites for mentions of their company and see what's being said of them. It sounds a little Big Brother-ish. Let's see if they comment on this.
posted by Greg Holden at
9:05 PM
1 Comments:
Thanks for the post Greg.
Social Media is revolutionizing all aspects of business. Although, the practice of reviewing public discussion of your brand is not new. It was often performed by news reading services (especially for Hollywood Studios and there trouble-prone Stars). The Internet has just allowed us to work in more real-time.
The funny thing is that because your post references Online Reputation Management the email notification I got from my team included the questions "Should we comment?".
We are Looking forward to reading the article.
Tony Ford
EVP, COO ArtFire.com
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